Student Spotlight – Allie Gillebo

LOGO | BRANDING | PACKAGE DESIGN

Two self-proclaimed foodies turned their kitchen concoctions into a thriving business. High-quality cocoa is complemented by unique flavor profiles that take you on a ride to another place. Each chocolate bar is named after a great American road trip route and features regional ingredients.

I began with a simple logo in a retro script style, reminiscent of the days of crossing the continent in tail fin coupes. The simple logo is complemented by minimalist design and snapshot photography that captures the joy of adventure. Consistency of design layout and typography ties together the modern color palette and creates a cohesive brand. A whimsical retro highway sign-shaped watermark indicates the cocoa content of each bar.

See more of Allie’s work on her site https://www.alliegillebo.com/